You may think that the answers to these questions are easy, but I think these questions are not asked often enough, so that we underestimate the power in their answers.
Companies and organisations often define a vision with general goals that describe what they wish to be. Then a strategy is produced to point the way there.
We can state that a mission, vision and strategy exist to describe why we are here and clarify how we should behave in order to reach our long-term goals.
We have goals and we follow up on how things are going, so that we can ensure that our priorities are right and act in a way that will lead us to the desired result.
That is obvious! BUT, it is frequently the case that expressions such as “follow-up”. “control” or, God forbid, “influence behaviour” do not have a very good ring to them.
On the other hand, feedback sounds a lot more positive, and most of us will agree that it is something that contributes to the development of employees and the organisation. But isn’t it feedback what both control and follow-up are about? Following up on and discussing outcomes and comparing them with the goals is extremely powerful in terms of giving concrete feedback and thus having a positive influence on behaviour.
BI can have a decisive role in the challenge of realising strategy!
BI can help to close the gap between our strategy and how we actually do things, our processes and those who do the work - the employees. The gap represents the challenge in the realisation of strategy, that is to say ensuring that we actually behave in accordance with the strategy.
- Changing behaviour is difficult, but follow-up for the purpose of feedback is a very good start for ensuring action.
Studies have shown that on average 5% of employees are aware of the company’s strategy. It is not difficult to understand that this becomes a great obstacle to realising a strategy.
- Using BI to follow up on the strategic goals that we formulate clarifies and creates transparency in the company’s strategy.
If you are interested in learning more about how to realise strategy with the aid of BI, I would like to invite you to participate in a webinar on the subject on 24 February.
BI Strategy Advisor, Enfo Pointer