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News April 27, 2015

Microsoft buys Datazen and continues to invest in mobile BI

Microsoft announced last week that they are acquiring Datazen Software, a leading startup in the field of mobile Business Intelligence.

Microsoft announced last week that they are acquiring Datazen Software, a leading startup in the field of mobile Business Intelligence.

Datazen positions itself as a mobile BI solution for customers that want to build on-premises. Datazen’s technology and solutions offer a good supplement to Microsoft’s cloud-based Power BI. This acquisition means that SQL Server Enterprise Edition customers (version 2008 and later) can obtain a solution for mobile BI that does not depend on their buying Office 365 or Power BI licences. Datazen’s software can be downloaded absolutely free of charge. Microsoft itself emphasises that companies simply need to have access and be able to visualise data in different mobile devices, not just Windows Phone, but also iOS and Android. In due course Microsoft will presumably integrate the technology in the Power BI product, but it remains unclear exactly what this will look like.

“It’s clear that in recent years Microsoft has opened itself up to iOS and Android, especially since Satya Nadella was appointed CEO in February 2014. There are even rumours that they’ll be changing the name of Datazen’s products to PowerBI for Android and PowerBI for iOS,” says David Stavegård, Business Area Manager at Enfo Pointer. “Microsoft has made a number of strategic company acquisitions recently, which have provided them with access to both products and good staff, which can sometime be at least as important. But it’ll be interesting to keep an eye on what comes out in terms of products,” concludes David Stavegård.