Martin Rydman is a Business Excellence Lead at Enfo. With a focus on data quality as well as integration, Martin supports Enfo’s customers in making sure their company-wide processes and ownership are in place and that their high-quality data create business transformation opportunities.
The credo Martin works by is – Asking the Questions. Shaping the Answers. Conveying the Insights – and this sums up his motivation well. Whether an issue concerns customer meetings or internal discussions, he asks questions that help to create comprehensibility. Thanks to this, he helps others understand the most complex problems and issues which facilitates the identification of the right solutions to implement or the best strategy for the future.
Master Data Management more important than ever before
Martin strongly believes that it is more important than ever for organizations to understand the value of their data and manage it both technically and organizationally. At the same time, many organizations have a long way to go in this area.
Master Data Management, one of Martin’s passion points, is often viewed as a strictly IT-related matter, which means that it often does not receive a high enough priority within organizations. He believes that this risks leading to no one really owning the issue – and therefore, that there will not be enough resources to handle issues well. More organizations need to adopt a more holistic perspective of data management in order not to risk falling behind.
IT to become a focus area for the entire organization
Martin is convinced that in the future we will reach a greater maturity in Master Data Management and points to artificial intelligence and machine learning as important components that lead development in the right direction. Also, the amount of data is constantly increasing. However, at the same time, data will become easier to manage and costs will be reduced as a result of cloud giants standardizing data management on a few, dominant platforms.
He believes that while IT was previously seen as something that was certainly needed but that was not discussed as a strategic topic on board level, more and more people are starting to see IT as a real business benefit for the entire organization – as it should be.
Having the business in the driver’s seat
For Martin, it is important to ensure that data management is getting the right priority within an organization. “IT is only the intermediary, providing technical craftsmanship – the business needs to be in the driver’s seat”, Martin says. In the future, companies who safeguard their data quality and integration processes will be winners. Poor-quality data is increasingly a severe liability that will hamper healthy business development and growth.
Throughout his 20-year career at Enfo, Martin Rydman has been involved in a number of various projects and worked with, among other things, pre-sales and management team issues, but above all with integration. In addition to Enfo, Martin is part of the Executives’ Global Network, where he exchanges experiences with people within the industry.